Monday, 22 August 2011

Importing Oats - pros and cons

Importing our Oats from Gluten Free Oats or GF Harvest ,as they have now rebranded themselves has carried some ups and downs like most ventures.

I wanted to share with customers the story of the thickness and consistency of these Oats and how thinly they are rolled.  We have been importing this product for 2 years and to date the feedback on the "light" "thin" "creamy" texture of this product has been well received.  

BUT, there is always a BUT...our order travelling across in March/April found itself in the middle of the Tsanami that hit Japan, these pallets did not fair so well.  When they arrived there were some packages damaged and what we found was the oats itself was generally broken and quite powdery.  We fielded quite a few complaints about how much dust was in the bottom of packets.

We love feedback from customers, good or bad, we want to deliver a high quality product for everyone.
This feedback was forwarded to the producer and for the pallets we are now dispatching we have found that  they have rolled the oats quite a bit thicker.  However, in our opinion and for some of you as well, we have found that they are a little too thick in comparison to our original product.
Once again we find ourselves fielding a few enquiries about the change in product.  We have spoken to the producer again and given him the feedback that he needs to have his product consistent each time that it is sent to Australia and that the thickness of this brand really needs to be somewhere in between. 

Unfortunately if they were a little closer we would be able to just pop them back on the truck and send them back. However that is not the reality here.

We truly apologise for the discrepancy, it isn't good enough but we are working through the issues with GF Harvest, who are working closely with us to produce exactly what our customers in Australia want.

Being the "bright spark" that I am, I came up with the solution in the shower. (happens a lot)  We popped the oats into our blender, for about 15-30 seconds, not too long.  Perfect, our oats once again cooked up in a couple of minutes.

Try this out, not a perfect solution in a not so perfect world, until we organise our next shipment.

To order these delicious oats please visit our online store.

Please read my blog on Whole Grain Oats

1 comment:

Anonymous said...

my husband is just glad that he can have oats. I love the idea of the blender though as in the morning rush quick is always better :)